Answer the “How(s)” so that you can focus on the “What(s)” to uncover the best from your data and help you climb the analytics business value ladder and go from “What happened ?” to “Why did it happen ?” and eventually “What will happen ?”

Answer the “How(s)” so that you can focus on the “What(s)” to uncover the best from your data and help you climb the analytics business value ladder and go from “What happened ?” to “Why did it happen ?” and eventually “What will happen ?”